Prima Taste Concept Restaurant: True Blue Singapore Cuisine

Have you ever craved for Singapore cuisine while shopping along the streets of Orchard Road but found it way too troublesome to head off to a hawker centre just for a plate of chicken rice? The Prima Taste Concept Restaurant, located at Centrepoint, is the first true Singapore restaurant franchise that serves a wide variety of authentic Singapore dishes from popular street food, wok-fried dishes and Singapore’s famous seafood, to Singapore unique desserts and beverages in a modern setting with distinctive Singaporean ambience. Diners can savour a comprehensive menu of Singapore favourites such as Laksa, Bak Kut Teh, Rojak, Fried Hokkien Prawn Mee, Hainanese Chicken Rice and Singapore Chilli Crab. It’s also a perfect spot for tourists who want to try all our local dishes!

Prima Taste is renowned for its convenient and ready-to-cook pastes and of course, these products are used to prepare the dishes at the Prima Taste outlet!

A clear favorite among regular diners, the Calamansi with Sour Plum is a very refreshing and soothing drink.

The husband had the Lychee Sensation which is slightly fizzy.

Very seldom do I have rojak but I do appreciate its huge range of flavors and textures. It’s a good thing that Prima Taste’s Rojak don’t turn out all wet and soggy. It really depends on personal preference! The sweetness of the rojak sauce, together with the tangy taste of pineapple slices, make this dish very palatable. The husband and I felt that they could do with a thicker prawn paste. On another note, we finished the crunchy youtiao more quickly than anything else.

Here comes everybody’s favorite Hainanese Chicken Rice. Nowadays, I tend to favor white chicken over roasted ones. The tender slices of white chicken with jelly-like skin is simply faultless and you don’t know what you are missing out on by throwing the skin away! The rice, cooked in Prima Taste’s chicken rice paste, is fluffy, fragrant and oily but not oily enough to clog the arteries so fret not!

Prima Taste’s products play a significant role in the preparation of this bowl of Prawn Mee, from the aromatic prawn-pork broth, to the flat yellow hokkien mee and even the prawn mee chilli powder! We felt that the prawn broth didn’t taste that robust but it was decent enough to keep us contented. If you wish to cook your own prawn mee, you can buy the prawn paste mix off the shelf!

It’s probably just me but I was half expecting the Fried Hokkien Mee to be served on a banana leaf. I personally like the wet and gooey kind of hokkien mee and this was neither too dry nor too wet, which was fine by me. I guess I’m too used to eating hokkien mee at hawker stalls and this was slightly disappointing for its lack of wok hei flavor.

Ooh the Laksa was heavenly! The thick beehoon noodles are specially created from quality rice flour and air-dried to maintain its silky smooth and bouncy texture. While this is not spicy enough to make my eyes water and my nose run, the gravy is tantalizing with a savory oomph. You can always request for more chilli dip to up the spiciness levels!

The husband and I enjoyed the Curry Chicken which is very lemak but not overly rich. Many customers would choose to eat this with a plate of oily chicken rice over normal plain rice! Sure, it’s sinful. Eat first, think later.

After all that savory and yummy dishes, it’s time for some ice cold desserts! Grass Jelly with Longan in Gula Melaka is the newest addition to Prima Taste’s list of desserts. Soothingly sweet and cooling!

Perhaps it was because of the previous dessert that we had, the Chendol turned out to be pretty tasteless.

These ethnic delights can be replicated in your kitchen at your own convenience just by purchasing Prima Taste’s ready-to-cook pastes and premixes. Complete with essential ingredients and condiments, authentic tastes and flavors will not compromised. I really think it’s a fool-proof solution if you need to whip out something to impress others! 😛 These sauce kits can also be easily ordered online. Really convenient! Regular and big users can save considerably through the party packs. In fact, some restaurants in Singapore make use of them too! Do note that certain popular products like Bak Chor Mee and Lor Mee are available only in party packs.